AE comp
calculator
Base salary:
New AE Salary
Full AE Salary
Your Targets
Target Annual Comp
$173K CAD
$100K
$300K
Demo Close Rate
32%
25%
60%
Avg Deal ARR (USD)
$4,250
$2.5K
$8K
Cash Split
70%
50%
90%
Marketing Commitment
Demos Dan books / month
100
50
200
→ 30 demos shown (30%)
Your Warm Calling
Warm Calls / Month
0
0
400
Call → Booked Demo Rate
20%
10%
60%
Your Total Compensation
Projected Annual Comp
—
— / mo CAD
0%
Goal: —
—
Base — · Inbound comm — · Warm call bonus —
Total Monthly ARR
—
inbound + warm
Demos Shown / Month
—
across both sources
Commission / Month
—
USD · before FX
Monthly from Inbound
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—
—
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Monthly from Warm Calls
—
—
—
—
Commission Rate
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—
Annual Variable
—
CAD · base + comm
Base $85K
Inbound commission
Warm call bonus
Commission Tiers
— on cash (70% of ARR)
10%
$0 – <$30K ARR
11%
$30K – <$40K ARR
12.5%
$40K – <$50K ARR
15%
$50K+ ARR · quota
Rate applies to
full month's cash value
. Gate: all assigned call tasks completed + leads contacted within 1 business day. Miss the gate = $0 that month. Group bonus: +$1,000 USD when team hits monthly ARR target.
Pipeline Breakdown — how each source contributes
Marketing (Dan)
You — Warm Calls
Calls made
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Demos booked
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Demos shown (30%)
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Deals closed
—
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ARR generated
—
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Monthly commission
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